Jasper AI for Copywriting – Full Syllabus

Module 1: Introduction to Jasper AI

Goal: Understand Jasper’s interface and capabilities.

• What is Jasper AI?
• Jasper’s core features
• Types of content Jasper can generate
• Difference between Jasper Chat and Templates
• Human-like content: What it means and how Jasper achieves it

Module 2: Setting Up for Success

Goal: Set up Jasper for personalized, on-brand outputs.

• Creating your Jasper account
• Workspace setup
• Adding your Brand Voice (tone, style, formatting)
• Setting Target Audience and Product/Service details
• Organizing projects & folders

Module 3: Core Copywriting Frameworks

Goal: Use proven frameworks to create persuasive content.

• AIDA (Attention-Interest-Desire-Action)
• PAS (Problem-Agitate-Solution)
• BAB (Before-After-Bridge)
• Feature to Benefit transformation
• How Jasper uses frameworks and how to prompt it correctly

Module 4: Blog Content Writing with Jasper

Goal: Generate long-form blog content that ranks & engages.

• How to use the Blog Post Workflow
• Writing killer blog titles & meta descriptions
• Crafting intros & conclusions that feel human
• Writing SEO-rich body content
• Editing with the Jasper Chat & Grammarly integration
• Adding personal tone & voice
• Fact-checking & human tone-enhancing tips

Module 5: Ad Copy That Converts

Goal: Use Jasper to write Facebook, Google, and YouTube ad copy.

• Writing scroll-stopping headlines
• Creating pain-point-based body copy
• A/B testing Jasper outputs
• Using psychology-driven prompts
• Human tone injection: Empathy, humor, urgency

Module 6: Emails & Sales Copywriting

Goal: Build trust & drive action through email content.

• Writing Welcome Emails
• Cold Email Outreach (human-like & non-spammy)
• Promotional Emails
• Product Launch Email Sequence
• Sales Page Copy (Hero section, CTA, Testimonials)

Module 7: Social Media Copywriting

Goal: Create viral and engaging social posts.

• Twitter, LinkedIn, Instagram, and Facebook copy
• Hashtag suggestions
• Jasper’s tone tuning for platform-specific voice
• Jasper Art (images) for post enhancement

Module 8: Humanizing AI Output – Pro Tips

Goal: Make Jasper’s content 100% human.

• Using Chat mode for conversational writing
• Adding storytelling and unique examples
• Rewriting robotic-sounding lines
• Using the “Explain like a friend” method
• Editing with Grammarly, Hemingway, or Quillbot
• Fact-checking with Google & statistics

Module 9: Jasper Boss Mode & Workflows

Goal: Go deeper with advanced Jasper capabilities.

• Using Boss Mode commands
• Creating Content Recipes
• Workflow automation
• Batch content generation for teams

Module 10: Jasper + SEO Integration

Goal: Make your content Google-friendly.

• Using SurferSEO + Jasper for blog optimization
• Keyword targeting within Jasper
• Optimizing meta titles, headers, and image alt texts

BONUS MODULE: Copywriting Psychology

Goal: Understand how humans read, react, and buy.

• Emotional triggers in copywriting
• FOMO, urgency, and curiosity
• Power words and sensory language
• Visual storytelling techniques

Final Capstone Project

• Use Jasper to write a full content funnel:
  • Facebook Ad
  • Landing Page
  • Email Sequence
  • Blog article
  • Social media posts
  • Bonus: YouTube script

Submit your funnel for feedback and optimization.