Module 1: Introduction to AI in Marketing
We start from scratch — no tech background needed.
Topics:
- What is AI? Why is it taking over marketing?
- AI vs Traditional Marketing – What’s different?
- Real-world examples of AI in ads, content, and email
- Benefits: Time-saving, personalization, and scale
- Types of AI tools: Chatbots, Predictive, Analytics, Creative
Module 2: AI-Powered Customer Understanding
You’ll learn how AI helps you understand your audience better than ever before.
Topics:
- Creating data-driven customer personas
- Using AI tools to analyze audience behavior (Google Analytics + AI insights)
- Predicting customer intent using tools like Piwik PRO or Kissmetrics
- Sentiment analysis from reviews, social media, and feedback
- Audience segmentation using AI: Who to sell to, when, and how?
Module 3: Content Creation with AI
Struggling with content ideas or writing? This module will change your life.
Topics:
- Using AI writers (ChatGPT, Jasper, Copy.ai, Writesonic)
- AI tools for blogs, ad copy, captions, and landing pages
- Content repurposing: Turn 1 blog into 10 pieces of content
- Visual content: Tools like Canva AI, Lumen5, and Pictory
- Creating content calendars automatically using AI
- Human + AI: Editing for tone, SEO & emotion
Module 4: AI in Paid Advertising (Google & Meta Ads)
Run better ad campaigns with less money and more brains (AI brains!).
Topics:
- Smart Bidding strategies using AI
- How Google Ads & Meta Ads use machine learning
- Using ChatGPT for creating ad creatives & copies
- Predictive Ad performance tools (AdCreative.ai, Pattern89)
- A/B testing with AI: What works best for your audience?
- Automating ad creation and scaling using AI
Module 5: Email Marketing + AI Automation
No more guessing what subject line to use or when to send emails.
Topics:
- AI-generated email copy (instantly)
- Tools: Mailchimp + AI, ActiveCampaign, Brevo (Sendinblue)
- Smart segmentation and predictive email timing
- Personalized email sequences using AI
- Email subject line & open-rate optimization tools
Module 6: Social Media Marketing with AI
Automate, optimize, and dominate your social media presence.
Topics:
- AI tools for content scheduling and auto-posting (Publer, Buffer AI)
- Caption, hashtag & trend analysis using AI
- ChatGPT for customer replies (DMs + Comments)
- AI-powered analytics: Find what’s working, what’s not
- Creating reels, shorts & stories using AI tools like RunwayML, Pictory
Module 7: SEO + AI = Fast Growth
Get found on Google faster using AI-driven SEO.
Topics:
- Keyword research with tools like Surfer SEO, SEMrush AI, NeuronWriter
- AI content scoring & SEO optimization
- Blog post optimization for ranking
- Voice search & semantic SEO with ChatGPT
- Creating 100+ content ideas in minutes using AI
Module 8: Personalization & Recommendation Systems
Make your audience feel like your brand “knows” them.
Topics:
- Product recommendations using AI (like Amazon)
- Personalized website experience with tools like Optimizely AI
- Behavioral triggers: Showing the right thing at the right time
- Email + SMS + Ad journey mapping using AI logic
Module 9: Analytics, Insights & Decision Making with AI
Don’t just collect data. Let AI turn it into action.
Topics:
- AI dashboards & visualizations
- Using Google Looker Studio + AI for marketing reports
- Predictive analytics: Forecast future results
- Real-time campaign monitoring using AI
- Automating reports for clients or teams
Module 10: Capstone Project – Build Your Own AI Marketing Funnel
Now it’s your turn to put everything into action.
What you’ll do:
- Pick a business (real or sample)
- Build a complete AI-driven marketing strategy
- Create AI-generated content, email flows, ads, and SEO plans
- Automate everything using tools you’ve learned
- Present it as a case study (great for portfolio or clients)
Bonus Module: Freelancing & Monetizing AI Marketing Skills
Learn how to make money using everything you’ve learned.
Topics:
- Freelance AI marketer: Where and how to start
- Offer content, email, or ad automation services
- Create your own marketing agency with AI stack
- Top tools for client work and remote collaboration
- AI marketing proposal templates + pricing guidance
Tools You’ll Use
- ChatGPT, Jasper, Copy.ai, Canva AI
- Google Ads + Meta Ads AI tools
- Mailchimp, Brevo, ActiveCampaign
- Surfer SEO, SEMrush, Pictory, RunwayML
- Notion AI, Zapier, Looker Studio
