ChatGPT for Business — From Basics to Mastery
Module 1: Foundation of ChatGPT in Business
1.1 Introduction to ChatGPT
- What is ChatGPT? (In simple, human language)
- Evolution from GPT-1 to GPT-4 and ChatGPT Pro
- Key capabilities: writing, brainstorming, coding, customer support, etc.
- Use cases in different business types (eCom, agencies, coaching, local business, etc.)
1.2 Setting Up ChatGPT for Business Use
- How to sign up & use ChatGPT effectively
- Free vs. Paid (ChatGPT Plus & Team plans)
- Interface Tour: Chat, tools (DALL·E, Code Interpreter, Browsing), Custom GPTs
1.3 Prompt Engineering Basics (Layman Language)
- What are prompts?
- How to ask questions like a pro
- Prompt structure: Role → Task → Context → Style → Format
- Examples: “Act as a copywriter…” vs. “Write a caption”
Module 2: ChatGPT in Marketing & Content Creation
2.1 Social Media Magic
- Writing scroll-stopping captions (Instagram, LinkedIn, Twitter)
- Creating full content calendars in minutes
- Automating post ideas for a month
- Rewriting content in different tones (funny, professional, Gen Z)
2.2 Blogging & SEO Writing
- Generate blog outlines, titles & intro paragraphs
- Human-like full blog posts with SEO optimization
- How to add real-life examples and emotional touch
- Writing FAQs & schema using ChatGPT
2.3 Email Marketing
- Writing cold emails that get replies
- Creating email sequences for product launches
- Personalization using basic input
Module 3: ChatGPT for Business Operations
3.1 Customer Support Automation
- Drafting polite and smart replies to customer queries
- Creating FAQ libraries
- Training virtual assistants using ChatGPT scripts
3.2 SOPs & Internal Docs
- Writing Standard Operating Procedures (SOPs)
- Documenting workflows
- Explaining complex tasks in simple ways
3.3 HR & Team Management
- Writing job descriptions
- Creating onboarding manuals
- Drafting feedback messages, memos, and policies
Module 4: ChatGPT for Sales & Funnel Building
4.1 Crafting High-Converting Copy
- Writing product descriptions
- AIDA & PAS formula-based sales copy
- Creating urgency without sounding fake
4.2 Landing Pages & Funnels
- Generate page wireframes and headlines
- Write benefit-driven sections
- CTA (Call to Action) ideas that convert
4.3 ChatGPT + CRM/Tools
- Using ChatGPT with tools like Notion, Zapier, Google Sheets
- AI-powered follow-up messages and WhatsApp responses
Module 5: ChatGPT for Data & Analysis
5.1 Working with Numbers
- Analyzing basic data
- Generating insights from spreadsheets
- Creating summary reports
5.2 ChatGPT with Python (No coding knowledge needed)
- How to ask ChatGPT to write small Python scripts
- Automating Excel reports
- Data cleaning and transformation with AI help
Module 6: Advanced Prompt Mastery
6.1 Power Prompts for Business
- Persona-based prompts (e.g. act as CEO, mentor, advertiser)
- Multi-layered prompts
- Prompt chaining for longer tasks
6.2 Using Custom GPTs
- What are Custom GPTs?
- How to create your own GPT for business use
- Examples: Copywriter GPT, Business Coach GPT, Product Research GPT
Module 7: Real-World Projects
7.1 Create a Full Social Media Campaign using ChatGPT
7.2 Write an entire Email Funnel for a product launch
7.3 Build a Landing Page Copy & Blog Post
7.4 Create a Custom SOP for Team Onboarding
Module 8: Ethics, Limitations & Future of AI in Business
- Knowing what ChatGPT can’t do
- How to keep content human and avoid AI detection
- Responsible use: privacy, plagiarism, hallucinations
- Future of AI: What’s next for business owners?
