Copy.ai for Marketing Teams – Full Syllabus

Module 1: Introduction to Copy.ai & Team Setup

Goal: Understand how Copy.ai works and set up your workspace for collaboration.

• What is Copy.ai and how it’s different from other tools
• Overview of Copy.ai dashboard
• Setting up a Team Workspace
• Assigning roles: Admin, Writer, Reviewer
• Managing projects and folders for campaigns

Module 2: Brand Voice & Audience Alignment

Goal: Train Copy.ai to match your brand tone and speak to your exact audience.

• Defining your brand voice (friendly, witty, professional, etc.)
• Setting your audience persona (age, pain points, interests)
• Creating saved tones and custom instructions
• Example: Copywriting for a skincare brand vs SaaS tool

Module 3: Framework-Based Copywriting

Goal: Use proven copywriting structures for marketing success.

• AIDA, PAS, and FAB explained
• Creating sales and landing page copy using these frameworks
• Comparing framework styles for different platforms
• How to humanize framework-based outputs (with emotion, pain-relief language)

Module 4: Social Media Content for Brands

Goal: Create scroll-stopping content for all major platforms.

• Instagram captions (with emotion and engagement hooks)
• LinkedIn posts (thought leadership + human stories)
• Facebook ads and carousel copy
• Twitter/X threads and storytelling formats
• YouTube titles & descriptions

Module 5: Email Marketing with Copy.ai

Goal: Write high-converting and personal email sequences.

• Cold outreach emails that don’t feel robotic
• Welcome email series
• Abandoned cart and product launch flows
• Personalizing content using dynamic inputs
• Editing for tone & spam-free delivery

Module 6: Ad Copy That Actually Converts

Goal: Write performance ad copy for Facebook, Google, and LinkedIn.

• Writing headlines that spark curiosity
• Body copy that connects emotionally
• Testing different tones and pain points
• Localized language for audience targeting
• Split-test copy variations in teams

Module 7: Landing Pages & Web Copy

Goal: Write powerful website content using Copy.ai.

• Homepage Hero section
• About Us (using founder story format)
• Services/Product description
• CTAs and pain-relief lines
• Contact page content

Module 8: Team Collaboration & Workflow Automation

Goal: Work as a team with seamless approval & output tracking.

• Assigning tasks and reviews in Copy.ai
• Sharing and commenting on generated content
• Saving content templates for re-use
• Collaborating with designers and developers

Module 9: AI + Human: Editing and Final Touches

Goal: Learn how to edit AI content to sound fully human.

• Spotting robotic tone and fixing it
• Adding humor, cultural hooks, and sarcasm
• Using Grammarly, Hemingway, and Quillbot
• Ensuring emotional impact and originality
• Final checklist for publishing content

BONUS MODULE: Growth Campaign Content Planning

Goal: Create complete marketing campaigns with Copy.ai

• Building multi-channel content calendars
• Writing full funnel content for:
  • Facebook Ad → Landing Page → Email Follow-up
  • Instagram Story → DM Flow
  • YouTube Video → Blog Summary
• Reusing and repurposing content across platforms

Final Capstone Project for Teams

Create a complete marketing campaign as a team using Copy.ai:

• Select a brand or product
• Divide roles: Blog, Ads, Email, Social
• Humanize and optimize all outputs
• Submit for team feedback + review