In a groundbreaking move that redefines the role of artificial intelligence in daily life, Ola’s AI startup Krutrim unveiled Kruti on June 12, 2025—a revolutionary agentic AI assistant built in India, for India.
While the global AI race has been dominated by players like OpenAI, Google, and Anthropic, Kruti takes a radically different path. It’s not just a chatbot. It’s not merely answering your questions. It performs tasks—end-to-end—just like a real-life assistant. Whether you want to book a cab, order food, pay your electricity bill, or even generate an image or make a decision, Kruti handles it without needing to jump between multiple apps.
What makes this launch truly historic is Kruti’s Indian foundation—from its multilingual capabilities to its task management engine, everything is designed with the Indian user in mind. It’s built to understand your preferences, remember your past choices, and adapt to your lifestyle—whether you’re a tech-savvy urban professional or a rural farmer using voice commands in Hindi or Tamil.
“We don’t want to just build a smart assistant. We want to build a trusted companion for India’s 1.4 billion people,” said Bhavish Aggarwal, founder of Ola and Krutrim, during the virtual launch event.
Kruti is the first AI assistant in India with true agentic intelligence, meaning it doesn’t just respond, it acts—using a chain of AI agents working together to understand, plan, and execute your request. It marks a major shift in how digital tools will integrate into the everyday lives of Indians across languages, regions, and professions.
Kruti is not just another product launch; it is the reflection of a long-term vision—one that aims to place India at the forefront of the global AI revolution. In a world where artificial intelligence is often developed in the West and adapted elsewhere, Kruti flips the script by being created in India, for Indian people, with Indian problems in mind.
At the heart of this vision is Bhavish Aggarwal, founder of Ola and Krutrim. Known for his bold thinking and disruption in the mobility sector, Aggarwal’s ambition with Krutrim is to make India self-reliant in the most strategic tech sector of the next decade—artificial intelligence.
According to Aggarwal, the future belongs to nations that control their own AI stack—meaning everything from the language models and training data to the infrastructure and user applications. With Kruti, Krutrim is taking the first public step in that direction.
Kruti’s development is grounded in the belief that AI should not only be intelligent—it should be useful, trustworthy, and rooted in the cultural and linguistic diversity of the population it serves. It is built for people who may not use English. It is built for those who have never typed a search query but speak fluently to their devices. And it is built for tasks that make real differences in daily life—like paying utility bills, booking a doctor’s appointment, or finding local services.
The team behind Kruti has made a deliberate choice: to go beyond traditional chatbots and create what they call an “agentic AI assistant.” In this model, Kruti doesn’t simply give you suggestions or point you to websites—it actually gets the job done. It breaks down a user’s command into smaller actions, coordinates various agents in the background, and completes the task without further input. This is what makes Kruti a true assistant, not just a smart speaker in a new form.
The vision also includes accessibility and scalability. Kruti has been optimized to run even in low-bandwidth environments, making it usable in remote villages as well as in high-tech offices. Its multilingual model has been trained not just to translate but to understand intent, emotion, and context—something especially important in a country as diverse as India.
Krutrim’s approach to building Kruti wasn’t just about product innovation—it was about ecosystem building. From AI model development to data center infrastructure and enterprise APIs, every layer is being developed in-house. The company is also releasing developer tools to encourage third-party integrations, opening the doors for Kruti to work across industries—from healthcare and education to logistics and governance.
In many ways, Kruti is Krutrim’s proof-of-concept that India can not only consume world-class AI—it can create it. And in doing so, it may inspire an entire generation of Indian developers, entrepreneurs, and institutions to rethink what is possible when technology speaks your language and understands your reality.
